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/* Editorial and qualification refinements */
.hero-note{max-width:65%}.hero-note p{font-size:14px}.section-heading h2{max-width:760px;font-size:clamp(31px,3.2vw,45px);line-height:1.22}.finding h3{font-size:21px;max-width:330px}.finding p{min-height:115px}.thesis p{max-width:600px}.proposed-experience{display:block;background:#fff}.proposed-experience[hidden]{display:none}.proposal-context{padding:16px 23px;display:flex;justify-content:space-between;border-bottom:1px solid var(--line);font-size:12px;color:var(--muted)}.proposal-context>span:first-child{color:var(--plum);font-weight:600}.admissions-preview{display:grid;grid-template-columns:1fr 1fr;min-height:680px}.admissions-story{position:relative;overflow:hidden;min-height:660px;background:var(--deep)}.admissions-photo,.admissions-overlay{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}.admissions-photo{object-position:60% 35%}.admissions-overlay{background:linear-gradient(180deg,#25112532,#28132ecc 48%,#30162ff5)}.admissions-story-content{position:relative;z-index:1;padding:38px;color:white;display:flex;flex-direction:column;height:100%}.proposal-logo{width:152px;background:#fff;padding:10px 14px;border-radius:5px;margin-bottom:auto}.proposal-kicker{font-size:11px;letter-spacing:.11em;color:#e7c3e9;margin-top:65px}.admissions-story-content h3{font-size:35px;line-height:1.2;font-weight:600;letter-spacing:-.035em;margin:18px 0}.admissions-story-content>p{color:#e3d4e7;font-size:15px;max-width:390px}.admissions-benefits{display:flex;gap:7px;flex-wrap:wrap;margin-top:18px}.admissions-benefits span{font-size:11px;padding:7px 9px;border:1px solid #c7a3cf55;border-radius:3px;background:#ffffff0a}.qualification{padding:37px;display:flex;flex-direction:column;justify-content:center}.qualification-top{display:flex;justify-content:space-between;font-size:11px;letter-spacing:.06em;color:var(--plum)}.qualification-progress{height:3px;background:var(--wash);margin:16px 0 32px}.qualification-progress span{display:block;height:100%;width:33%;background:var(--plum);transition:width .25s}.qualification h3{font-size:28px;line-height:1.25;margin-bottom:15px}.qualification #qualification-question>p{font-size:14px;color:var(--muted)}.qualification fieldset{border:0;padding:0;margin:24px 0}.qualification-option{display:flex;gap:13px;align-items:center;border:1px solid var(--line);border-radius:6px;margin:10px 0;padding:16px;cursor:pointer;font-size:14px;line-height:1.5;transition:background .2s,border-color .2s}.qualification-option:has(input:checked){border-color:var(--plum);background:#f5eef7}.qualification-option input{accent-color:var(--plum);width:17px;height:17px;flex-shrink:0}.qualification-actions{display:flex;justify-content:space-between;gap:20px;align-items:center}.qualification-actions button[type=button]{border:0;background:transparent;color:var(--muted);font-size:13px}.qualification-actions .primary{margin-left:auto}.qualification-privacy{font-size:11px;color:var(--muted);line-height:1.7;margin:24px 0 0}.qualification-rationale{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;padding:30px;border-top:1px solid var(--line);background:var(--paper)}.qualification-rationale b{font-size:14px;color:var(--plum)}.qualification-rationale p{font-size:13px;color:var(--muted);margin:8px 0 0}.qualification-feedback,#qualification-feedback{font-size:13px;color:var(--plum);margin:14px 0 0}.qualification-result-note{font-size:12px!important;color:var(--muted)}#qualification-result>p{font-size:15px}#qualification-result h3{margin-top:18px}#qualification-result dl{border-top:1px solid var(--line);padding-top:12px;margin-bottom:20px}#qualification-result dt{font-size:11px;color:var(--plum);margin-top:10px}#qualification-result dd{font-size:13px;margin:2px 0 8px}.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap}.player-controls{padding:15px 4px 5px}.player-controls[hidden]{display:none}.player-status{font-size:11px;color:#c6b0cc;min-height:18px;margin-bottom:12px}.player-timeline input{width:100%;accent-color:#dec48e;cursor:pointer;height:20px}.player-timeline span{font-size:11px;display:block;text-align:right;color:#ccb9d0;font-variant-numeric:tabular-nums}.player-buttons{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-top:12px}.player-buttons button{border:1px solid #785680;border-radius:5px;background:#ffffff0a;color:white;padding:8px 13px;font-size:13px}.player-buttons #video-play{background:#d6b879;color:var(--deep);border-color:#d6b879;min-width:130px}.player-buttons button:disabled{opacity:.5;cursor:wait}.video-player-shell video{max-height:600px;object-fit:contain}.header-note{max-width:230px}.sources-top{align-items:start}@media(max-width:900px){.admissions-preview{grid-template-columns:1fr}.admissions-story{min-height:440px}.admissions-story-content{padding:30px}.proposal-kicker{margin-top:35px}.admissions-story-content h3{max-width:520px}.qualification{padding:32px}.qualification-rationale{gap:20px}}@media(max-width:700px){.section-heading h2{font-size:31px}.proposal-context{display:block;padding:15px 20px}.proposal-context span{display:block}.proposal-context span+span{margin-top:4px}.qualification-rationale{grid-template-columns:1fr;padding:25px}.qualification{padding:25px}.qualification h3{font-size:25px}.admissions-story-content h3{font-size:30px}.admissions-story{min-height:470px}.admissions-story-content{padding:26px}.hero-note{max-width:61%}.hero-note p{font-size:12px}.finding p{min-height:0}.thesis p{font-size:25px}.qualification-option{padding:14px}.video-player-shell video{max-height:none}.footer p{line-height:1.6}}

#dialog-image[hidden],#dialog-loading[hidden]{display:none}#dialog-loading{min-height:180px;display:grid;place-items:center;color:var(--muted);margin:0;padding:40px;font-size:14px}

.art-open{aspect-ratio:4/5}.art-open img[hidden]{display:none}.art-open:has(img[aria-busy=true])::after{content:"Preparando la creatividad…";display:block;color:var(--plum);font-size:14px;padding:40px 20px}
/* Program-specific landing and commercial proposal */
.program-landing{background:#fff}.program-header{display:flex;align-items:center;justify-content:space-between;padding:24px 32px;border-bottom:1px solid var(--line);gap:20px}.program-header img{width:155px}.program-header>span{font-size:12px;color:var(--muted)}.program-layout{display:grid;grid-template-columns:1.05fr 1fr;gap:40px;padding:40px;background:linear-gradient(115deg,#f4edf7 0%,#fdfbfe 55%,#fff 55%)}.program-information{padding:12px 8px 12px 0}.program-information .proposal-kicker{color:var(--plum);margin:0}.program-information>h3{font-size:37px;line-height:1.2;letter-spacing:-.04em;color:var(--deep);margin:19px 0}.program-lead{font-size:16px;color:var(--muted);line-height:1.75}.program-facts{display:grid;grid-template-columns:repeat(3,1fr);margin:30px 0;padding:24px 0;border-top:1px solid #d8c9df;border-bottom:1px solid #d8c9df;gap:15px}.program-facts strong{display:block;font-size:22px;font-weight:600;color:var(--plum)}.program-facts span{font-size:12px;color:var(--muted)}.program-detail h4{font-size:16px;font-weight:600;line-height:1.5;margin:0 0 16px}.program-detail ul{padding-left:18px;color:var(--muted);font-size:14px}.program-detail li{padding:5px 0}.program-price{margin-top:28px;padding:22px;background:#fff;border:1px solid var(--line);border-radius:6px}.program-price>div{display:flex;align-items:center;justify-content:space-between;gap:20px}.program-price span{font-size:12px;color:var(--muted);max-width:135px}.program-price strong{font-size:27px;white-space:nowrap;color:var(--plum);font-weight:600}.program-price p{font-size:12px;color:var(--muted);margin:15px 0 0;line-height:1.7}.program-source-note{font-size:11px;color:var(--muted);margin:17px 0 0}.request-card{padding:30px;background:#fff;box-shadow:0 16px 45px #43204a10;border:1px solid #e5d9e9;border-top:4px solid var(--plum);border-radius:7px}.request-card>h3{font-size:26px;line-height:1.25;margin:15px 0}.request-card>p{font-size:14px;color:var(--muted)}.prequalification-label{background:#f3edf6;border-radius:5px;padding:13px 15px;margin:20px 0;color:var(--plum)}.prequalification-label b{font-size:12px;display:block}.prequalification-label span{font-size:11px;display:block;margin-top:2px}.request-card label{display:block;font-size:13px;font-weight:550;margin:19px 0 8px}.request-card select{font:inherit;font-size:13px;width:100%;max-width:100%;padding:13px 10px;border:1px solid #d8cddd;border-radius:5px;background:#fff;color:var(--ink);text-overflow:ellipsis}.request-card select:focus-visible{outline:2px solid var(--plum);outline-offset:2px}.request-card .button{width:100%;margin-top:25px;font-size:13px}.form-demo-note{font-size:11px;color:var(--muted);text-align:center;margin:14px 0 0}.contact-preview-fields{border-top:1px solid var(--line);margin-top:18px;padding-top:15px}.contact-preview-fields>div{padding:12px;border:1px dashed #cbbbce;color:#645769;border-radius:5px;font-size:13px;margin:9px 0}.contact-preview-fields span{display:block;font-size:10px;color:var(--muted);margin-top:3px}#program-context-summary p{font-size:12px;color:var(--muted);margin:9px 0}#program-context-summary strong{font-weight:600;color:var(--plum)}#program-contact-preview h4{font-size:19px;line-height:1.35;margin:15px 0}#program-contact-preview>p{font-size:12px;color:var(--muted)}
.commercial-offer{display:grid;grid-template-columns:1fr 1.1fr;border:1px solid var(--line);border-radius:8px;overflow:hidden;margin-top:45px}.offer-price-block{background:var(--deep);color:white;padding:42px}.offer-price-block>.micro-label{color:#d6b9da}.offer-starting{font-size:15px;color:#d0b7d5;margin-top:28px}.offer-price{font-size:clamp(50px,5.4vw,74px);line-height:1.2;letter-spacing:-.055em;margin:2px 0 28px;font-family:Manrope,sans-serif}.offer-price>span{font:20px 'DM Sans',sans-serif;letter-spacing:0;color:#cbb4d0;margin-left:8px}.offer-rule{font-size:17px;color:#eee4f1;line-height:1.75}.offer-rule strong{font-weight:500}.offer-formula{border:1px solid #715479;border-radius:5px;padding:18px;margin:26px 0 18px}.offer-formula span{font-size:11px;color:#c8acce;display:block}.offer-formula b{font-size:17px;font-weight:550;display:block;margin-top:6px}.offer-single-fee{font-size:13px;color:#e2cfe7}.offer-budget-note{font-size:11px;color:#bba5c2;margin-top:24px;line-height:1.7}.offer-scope{padding:40px}.offer-scope>h3{font-size:27px;margin:0 0 22px}.offer-scope>div{display:grid;grid-template-columns:28px 1fr;gap:15px;padding:18px 0;border-top:1px solid var(--line)}.offer-scope>div>span{font-size:11px;color:var(--plum);padding-top:4px}.offer-scope h4{font-size:17px;font-weight:600;margin:0 0 7px}.offer-scope p{font-size:14px;color:var(--muted);margin:0}.fee-calculator{display:grid;grid-template-columns:1.2fr 1fr .9fr;gap:35px;align-items:center;background:var(--paper);border:1px solid var(--line);padding:35px;margin:30px 0 45px;border-radius:7px}.fee-calculator .eyebrow{font-size:10px}.fee-calculator h3{font-size:23px;margin:14px 0;line-height:1.35}.fee-calculator>div>p{font-size:12px;color:var(--muted);margin:0}.fee-input-area label{font-size:12px;font-weight:550;display:block;margin-bottom:10px}.fee-number{display:flex;align-items:center;background:white;border:1px solid #c7b6ce;border-radius:5px;padding:10px 12px;gap:8px}.fee-number input{width:100%;min-width:0;border:0;font-size:24px;color:var(--plum);outline:none;background:transparent}.fee-number:focus-within{outline:2px solid var(--plum);outline-offset:2px}.fee-number>span{font-size:11px;color:var(--muted);white-space:nowrap}.fee-presets{display:flex;gap:7px;flex-wrap:wrap;margin-top:10px}.fee-presets button{font-size:11px;padding:5px 8px;border:1px solid var(--line);border-radius:3px;background:white;color:var(--plum)}.fee-presets button:hover{border-color:var(--plum)}.fee-result{border-left:1px solid var(--line);padding-left:25px}.fee-result>span{font-size:11px;color:var(--muted)}.fee-result output{display:block;font-size:38px;color:var(--plum);line-height:1.3;letter-spacing:-.045em;margin:8px 0}.fee-result p{line-height:1.7}#plan .discovery-box{margin-top:20px}
@media(max-width:1050px){.program-layout{gap:25px;padding:25px}.program-information>h3{font-size:30px}.request-card{padding:23px}.program-price>div{display:block}.program-price strong{display:block;margin-top:8px}.commercial-offer{grid-template-columns:1fr 1fr}.offer-price-block,.offer-scope{padding:30px}.fee-calculator{grid-template-columns:1fr 1fr}.fee-calculator>div:first-child{grid-column:1/-1}.fee-result{padding-left:30px}}@media(max-width:700px){.program-header{padding:20px}.program-header img{width:123px}.program-header>span{font-size:10px;max-width:120px;text-align:right}.program-layout{grid-template-columns:1fr;padding:22px;gap:25px;background:linear-gradient(180deg,#f4edf7,#fff 65%)}.program-information{padding:0}.program-information>h3{font-size:29px}.program-facts{gap:10px}.program-facts strong{font-size:19px}.program-price>div{display:flex}.program-price strong{margin-top:0}.request-card{padding:22px}.request-card>h3{font-size:24px}.request-card select{font-size:12px}.commercial-offer{grid-template-columns:1fr;margin-top:30px}.offer-price-block,.offer-scope{padding:28px}.offer-price{font-size:65px}.offer-price>span{font-size:19px}.offer-rule{font-size:16px}.offer-formula b{font-size:16px}.fee-calculator{grid-template-columns:1fr;padding:25px;gap:25px}.fee-calculator>div:first-child{grid-column:auto}.fee-result{border-left:0;border-top:1px solid var(--line);padding:20px 0 0}.fee-result output{font-size:40px}}
